[1]
Alsya Siti Aenaya, Sulhaini and Baiq Handayani Rinuastuti 2025. Live Streaming and Impulse Buying in Social Commerce: A Comparative Study of TikTok and Shopee with Price Consciousness as a Moderator. Journal of Science and Education (JSE). 6, 1 (Jul. 2025), 841-851. DOI:https://doi.org/10.58905/jse.v6i1.573.