Benefits of the SHC System on Publication Management and Promotion of Sports Actor Services
Downloads
Background: Publication and promotion of the profession as a sports actor has not been seen optimally. One that shows this is that it is difficult to find traces of the legality of the profession, its achievements, and its relationships. Some of these traces are very important to know because they can be a measure of the quality of services so that the public can determine the appropriate sports players to meet the needs of services in the field of sports. For this reason, it is necessary to develop an online system that makes it easier for the public to obtain information related to sports actors. As well as helping sports actors for the publication and promotion of their profession.
Objectives: The purpose of the research is to develop a Sport Human Connection (SHC) system that can help sports players for publication and promotion of their profession.
Methods: This research method uses research and development methods. The research subjects were sports actors (coaches, athletes, management of sports institutions, masseurs, and physiotherapists) as many as 60 people. The selection of research subjects was done randomly. The data collection technique was carried out by conducting a survey. The research instrument used closed and open questionnaires. The data analysis technique used is descriptive quantitative data analysis and narrative analysis.
Results: From the data obtained from the research subjects, it can be said that the SHC system has benefits for the publication and promotion of the profession of sports players with the support of features that display professional legality, achievements, relations, and communication features.
Conclusion: Looking at the results of the study, it can be concluded that the SHC system provides the benefits of publication and promotion of the profession of sports players.
Adi, S., & Fathoni, A. F. (2020). Blended Learning Analysis for Sports Schools in Indonesia. International Journal of Interactive Mobile Technologies (iJIM), 14(12), 149–164. Retrieved from https://www.online-journals.org/index.php/i-jim/index
Ardolino, M., Saccani, N., & Eloranta, V. (2018). Complexity Management in Service Businesses through Platform Adoption. IFAC-PapersOnLine, 51(11), 1329–1334. https://doi.org/10.1016/j.ifacol.2018.08.347
Attia, M. A. S., Chepyator-Thomson, J. R., Sonkeng, K., & el Azim, H. K. E.-D. A. (2018). Use of Sport Promotion Mix to Increase Consumption of Services: A Case Study of El-Hawwar Sport Club in Egypt. The ICHPER-SD Journal of Research in Health, Physical Education, Recreation, Sport & Dance, 10(1), 28–38.
Bissett, J. E., Kroshus, E., & Hebard, S. (2020). Determining the role of sport coaches in promoting athlete mental health: A narrative review and Delphi approach. BMJ Open Sport and Exercise Medicine, 6(1), 1–9. https://doi.org/10.1136/bmjsem-2019-000676
Chen, C. L., Lin, Y. C., Chen, W. H., Chao, C. F., & Pandia, H. (2021). Role of government to enhance digital transformation in small service business. Sustainability (Switzerland), 13(3), 1–26. https://doi.org/10.3390/su13031028
Cole, H. S., DeNardin, T., & Clow, K. E. (2017). Small service businesses: Advertising attitudes and the use of digital and social media marketing. Services Marketing Quarterly, 38(4), 203–212. https://doi.org/10.1080/15332969.2017.1394026
Dadelo, S. (2020). The analysis of sports and their communication in the context of creative industries. Creativity Studies, 13(2), 246–256. https://doi.org/10.3846/cs.2020.12206
Davis, H. L., Alabed, S., & Chico, T. J. A. (2020). Effect of sports massage on performance and recovery: a systematic review and meta-analysis. BMJ Open Sport & Exercise Medicine, 6(1), 608–614. https://doi.org/10.1136/bmjsem-2019-000614
De Souza Dias, P., & Monteiro, P. R. R. (2020). Sports marketing and perceived value: An application of the conjoint analysis in the fan membership programs of football. Brazilian Business Review, 17(3), 253–274. https://doi.org/10.15728/BBR.2020.17.3.1
Gallegos, M., Cervigni, M., Consoli, A. J., Caycho-Rodríguez, T., Polanco, F. A., Martino, P., Cusinato, A. M. (2020). COVID-19 in Latin America: A bibliometric analysis of scientific publications in health. Electronic Journal of General Medicine, Vol. 17, pp. 1–7. https://doi.org/10.29333/ejgm/8460
Hiruy, K., & Eversole, R. (2020). The contribution of research for development to the sustainable development goals: lessons from fisheries research in Southeast Asia and the Pacific Island countries. International Journal of Sustainable Development and World Ecology, 27(2), 153–166. https://doi.org/10.1080/13504509.2019.1697972
Johnson, S., Vuillemin, A., Geidne, S., Kokko, S., Epstein, J., & Van Hoye, A. (2020). Measuring Health Promotion in Sports Club Settings: A Modified Delphi Study. Health Education and Behavior, 47(1), 78–90. https://doi.org/10.1177/1090198119889098
Kaifi, B. A., Khanfar, N. M., Nafei, W. A., & Kaifi, M. M. (2013). The Need for Human Resource Managers to Understand and Prepare for Future Employees: A Study on the Perceptions of Business Students on Job Performance. J. Mgmt. & Sustainability, 3, 103. https://doi.org/10.5539/jms.v3n4p103
Kern, M. L., Williams, P., Spong, C., Colla, R., Sharma, K., Downie, A., Oades, L. G. (2020). Systems informed positive psychology. Journal of Positive Psychology, 15(6), 705–715. https://doi.org/10.1080/17439760.2019.1639799
Kokko, S., Selänne, H., Alanko, L., Heinonen, O. J., Korpelainen, R., Savonen, K., Parkkari, J. (2015). Health promotion activities of sports clubs and coaches, and health and health behaviours in youth participating in sports clubs: The Health Promoting Sports Club study. BMJ Open Sport and Exercise Medicine, 1(1), 1–11. https://doi.org/10.1136/bmjsem-2015-000034
Koningstein, M., & Azadegan, S. (2018). Participatory video for two-way communication in research for development. Action Research, 1(1), 1–19. https://doi.org/10.1177/1476750318762032
Lee, W.-J., Hwang, D., & Shin, S. (2020). A Research on Korean Sport Industry Classification System for Development of Sport Service Sector. Korean Journal of Sport Management, 25(5), 46–58. https://doi.org/10.31308/kssm.25.5.4
Lopez-Gonzalez, H., Griffiths, M. D., Jimenez-Murcia, S., & Estévez, A. (2020). The perceived influence of sports betting marketing techniques on disordered gamblers in treatment. European Sport Management Quarterly, 20(4), 421–439. https://doi.org/10.1080/16184742.2019.1620304
Ma, X., Cui, H., & Tang, K. (2021). Supply-side reform measures of public sports service from the perspective of public health promotion. Revista Brasileira de Medicina Do Esporte, 27(Special issue), 53–55. https://doi.org/10.1590/1517-8692202127012020_0101
Maksimovic, N., Milosevic, Z., Matic, R., & Jaksic, D. (2012). The predictors of business participation of managers in sport. Technics Technologies Education Management, 7(1), 361–368.
Martin, J. (2020). Is the profession of sport psychology an illusion? Kinesiology Review, 9(2), 92–103. https://doi.org/10.1123/kr.2019-0021
Martínez-Sanz, J. M., Gómez-Arenas, A., García-Jaén, M., Sospedra, I., Norte, A., & Cortell-Tormo, J. M. (2018). Analysis of the promoting actions of physical activity developed by valencian public universities. Nutricion Hospitalaria, 35(6), 1401–1415. https://doi.org/10.20960/nh.1779
Menelec, V., & Jones, B. (2015). Networks and marketing in small professional service businesses. Journal of Research in Marketing and Entrepreneurship, 17(2), 193–211. https://doi.org/10.1108/JRME-03-2015-0023
Molavi, P., Pourabdol, S., & Azarkolah, A. (2020). The effectiveness of acceptance and commitment therapy on posttraumatic cognitions and psychological inflexibility among students with trauma exposure. Archives of Trauma Research, 9(2), 69. https://doi.org/10.4103/atr.atr_100_19
Moreau, W. J., Holder, T. H., & Nabhan, D. C. (2019). Survey of income comparison: General practice and sports certified doctors of chiropractic. Journal of Chiropractic Medicine, 18(1), 42–47. https://doi.org/10.1016/j.jcm.2018.11.002
Na, S., Kunkel, T., & Doyle, J. (2020). Exploring athlete brand image development on social media: the role of signalling through source credibility. European Sport Management Quarterly, 20(1), 88–108. https://doi.org/10.1080/16184742.2019.1662465
Nowicka, K. (2017). Competitiveness of Polish enterprises in relation to the potential of cloud computing. Kwartalnik Nauk O Przedsiębiorstwie, 42(1), 85–99. https://doi.org/10.5604/01.3001.0010.0158
Pfund, R. A., Norcross, J. C., Hailstorks, R., Stamm, K. E., & Christidis, P. (2018). Introduction to Psychology. Teaching of Psychology, 45(3), 213–219. https://doi.org/10.1177/0098628318779257
Ruckstuhl, K., Amoamo, M., Hart, N. H., Martin, W. J., Keegan, T. T., & Pollock, R. (2019). Research and development absorptive capacity: a Māori perspective. Kotuitui, 14(1), 177–197. https://doi.org/10.1080/1177083X.2019.1580752
Shilbury, D., Westerbeek, H., Quick, S., Funk, D., Karg, A., & Dickler, L. (2015). Strategic Sport Marketing. Sport Management Review, 18(4), 627–628. https://doi.org/10.1016/j.smr.2014.09.004
Simonelli, C., Paneroni, M., Fokom, A. G., Saleri, M., Speltoni, I., Favero, I., Vitacca, M. (2020). How the COVID-19 infection tsunami revolutionized the work of respiratory physiotherapists: An experience from Northern Italy. Monaldi Archives for Chest Disease, 90(2), 292–298. https://doi.org/10.4081/monaldi.2020.1085
Skille, E., & Fahlén, J. (2020). The role of sport organizations for local and national community–the case of Sámi sport organizations. European Sport Management Quarterly, 20(2), 239–254. https://doi.org/10.1080/16184742.2019.1610784
Stahl, B. C., Chatfield, K., Ten Holter, C., & Brem, A. (2019). Ethics in corporate research and development: can responsible research and innovation approaches aid sustainability? Journal of Cleaner Production, 239(2019), 1–14. https://doi.org/10.1016/j.jclepro.2019.118044
Sutawijaya, L. D., Sugiyanto, S., & Riyadi, S. (2020). Sports activities at the fitness center while pandemy COVID-19 in the city of Mataram. Quality in Sport, 6(3), 20. https://doi.org/10.12775/qs.2020.016
Sutton, P., & Boag, J. M. (2019). Status of vaccine research and development for Helicobacter pylori. Vaccine, 37(50), 7295–7299. https://doi.org/10.1016/j.vaccine.2018.01.001
Tansiri, E., & Devahastin, S. (2019). Media Exposure, Utilization, Satisfaction, and Need for Service Business Information of Consumers in the Digital Economy Era. Journal of Educational and Social Research, 9(3), 90–100. https://doi.org/10.2478/jesr-2019-0026
Trail, G. T., & McCullough, B. P. (2020). Marketing sustainability through sport: testing the sport sustainability campaign evaluation model. European Sport Management Quarterly, 20(2), 109–129. https://doi.org/10.1080/16184742.2019.1580301
Turetken, O., Grefen, P., Gilsing, R., & Adali, O. E. (2019). Service-Dominant Business Model Design for Digital Innovation in Smart Mobility. Business and Information Systems Engineering, 61(1), 9–29. https://doi.org/10.1007/s12599-018-0565-x
Vapa-Tankosić, J., Miler-Jerković, V., Jeremić, D., Stanojević, S., & Radović, G. (2020). Investment in research and development and new technological adoption for the sustainable beekeeping sector. Sustainability (Switzerland), 12(14), 1–17. https://doi.org/10.3390/su12145825
Waleczek, P., von den Driesch, T., Flatten, T. C., & Brettel, M. (2019). On the dynamic bundles behind operations management and research and development. European Management Journal, 37(2), 175–187. https://doi.org/10.1016/j.emj.2018.03.005
Wallis, L., Walmsley, A., Beaumont, E., & Sutton, C. (2020). “Just want to surf, make boards and party”: how do we identify lifestyle entrepreneurs within the lifestyle sports industry? International Entrepreneurship and Management Journal, 16(3), 917–934. https://doi.org/10.1007/s11365-020-00653-2
Wang, Q., & Zhang, F. (2020). Does increasing investment in research and development promote economic growth decoupling from carbon emission growth? An empirical analysis of BRICS countries. Journal of Cleaner Production, 252(2020), 1–16. https://doi.org/10.1016/j.jclepro.2019.119853
Watts, P., Webb, E., & Netuveli, G. (2017). The role of sports clubs in helping older people to stay active and prevent frailty: A longitudinal mediation analysis. International Journal of Behavioral Nutrition and Physical Activity, 14(1), 1–9. https://doi.org/10.1186/s12966-017-0552-5
Wibawa, T. (2021). COVID-19 vaccine research and development: ethical issues. Tropical Medicine and International Health, Vol. 26, pp. 14–19. https://doi.org/10.1111/tmi.13503
Winter, S., & Collins, D. J. (2016). Applied sport psychology: A profession? Sport Psychologist, 30(1), 89–96. https://doi.org/10.1123/tsp.2014-0132
Wouters, O. J., McKee, M., & Luyten, J. (2020). Estimated Research and Development Investment Needed to Bring a New Medicine to Market, 2009-2018. JAMA - Journal of the American Medical Association, Vol. 323, pp. 844–853. https://doi.org/10.1001/jama.2020.1166
Yoshida, M., Gordon, B., Nakazawa, M., & Biscaia, R. (2014). Conceptualization and measurement of fan engagement: Empirical evidence from a professional sport context. Journal of Sport Management, 28(4), 399–417. https://doi.org/10.1123/jsm.2013-0199
Copyright (c) 2022 Sapto Adi, Abi Fajar Fathoni
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
