Live Streaming and Impulse Buying in Social Commerce: A Comparative Study of TikTok and Shopee with Price Consciousness as a Moderator. Journal of Science and Education (JSE), [S. l.], v. 6, n. 1, p. 841–851, 2025. DOI: 10.58905/jse.v6i1.573. Disponível em: https://jse.rezkimedia.org/jse/article/view/573. Acesso em: 28 oct. 2026.