The Influence of Destination Image on Visitor Satisfaction

Rudi Setiawan; Umi Narimawati; Juanim

doi:10.58905/jse.v6i1.647

Authors

Rudi Setiawan Universitas Pasundan, Bandung, Indonesia
Umi Narimawati Universitas Pasundan, Bandung, Indonesia
Juanim Universitas Pasundan, Bandung, Indonesia

DOI:

https://doi.org/10.58905/jse.v6i1.647

Keywords:

Destination Image, Visitor Satisfaction, Tourist Village

Abstract

This study aims to determine the effect of destination image on visitor satisfaction in tourist villages in Ciamis Regency and Pangandaran Regency. Data were collected through questionnaires and analyze using a quantitative approach with the help of SPSS. The results showed that destination image had a positive and significant effect on visitor satisfaction, with the Social Setting and Environment dimension having the greatest effect, while Natural and Cultural Resources had the least effect. These findings contribute to the development of academic studies on tourism and provide practical input for managers and local governments in improving destination quality.

Downloads

Download data is not yet available.

References

Afandi. (2018). Manajemen Sumber Daya Manusia (Teori, Konsep dan Indikator). Nusa Media.

Afshardoost, M. (2022). Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior: A meta-analysis. Journal of Strate-gic Marketing, 13(5).

Arif, M., & Hasibuan, J. S. (2023). Examining the Impact of Destination Image on Tourist Satisfaction and Loyalty at Lake Toba, Indonesia. International Information and Engineering Technology Association (IIETA).

Assuri. (2018). Manajemen Pemasaran: Dasar, Konsep dan Strategi. PT. Raja Grafindo Persada.

Baber, R. (2022). Influence of Social Media Marketing Efforts, E-Reputation and Des-tination Image on Intention to Visit among Tourists: Application of S-O-R Model. Jour-nal of Hospitality and Tourism Insights.

Baran, R. J., & Galka, R. J. (2017). Customer Relationship Management: The Founda-tion of Contemporary Marketing Strategy. Routledge.

Caroline, C. (2021). Pengaruh Citra Destinasi Terhadap Kepuasan Wisatawan Dan Be-havioral Intention : Jurnal Administrasi Bisnis, 15(2).

Chakim, M. H. R. (2023). Pengantar Manajemen & Bisnis. Sada Kurnia Pustaka.

Creswell., J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (4 ed.). Sage Publications.

Dutka, A. (1994). AMA Hand Book for Customer Satisfaction, NTC Business Book, Lincolnwood, Illinois.

Dutka, A. F. (1994). AMA Handbook for Customer Satisfaction. American Marketing Association.

Griffin. (2016). Customer Loyalty. Esensi.

Gunn, C. A. (1993). Tourism Planning; Basic, Concepts and Cases. Taylor and Francis.

Handoko. (2020). Manajemen Sumber Daya Manusia. PT. Bumi Aksara.

Hidayat, T. T. N., Chalil, C., & Sutomo, M. (2017). Pengaruh Aksesibilitas Dan Citra Destinasi Terhadap Niat Berkunjung Kembali Ke Telaga Tambing. Jurnal Ilmu Mana-jemen Universitas Tadulako, 3(2).

Kotler, P., & Keller, K. L. (2021). Marketing Management. Pearson Education.

Magdalena, Y. M. Y., & Djunaid, I. S. D. I. S. (2024). Pengaruh Komponen Wisata ter-hadap Kepuasan Wisatawan di Hutan Kota Bekasi. Reslaj Religion Education Social Laa Roiba Journal, 6(4).

Marine-Roig, E. (2021). Measuring Online Destination Image, Satisfaction, and Loyalty: Evidence from Barcelona Districts. Tourism and Hospitality, 2(1).

Mishra. (2019). Application of Student’s t-test, Analysis of Variance, and Chi-square test in Statistical Analysis. Journal of Applied Pharmaceutical ScienceJournal of Ap-plied Pharmaceutical Science, 9(6).

Panjaitan. (2018). Manajemen Pemasaran. Yayasan Prima Agus Teknik.

Quynh, N., Hoai, N. T., & Nguyen, V. L. (2021). The role of emotional experience and destination image on ecotourism satisfaction. Spanish Journal of Marketing, 25(2).

Rathee, C. (2023). Three essays on organizational innovation and creativity using text-based approaches. IE University.

Rayes, & Dael. (n.d.). Influence of Destination Image and Tourist Satisfaction On Des-tination Loyalty. 2023.

Romeon, R. H., & Sukmawati, A. M. (2021). Pengelolaan Desa Wisata Berbasis Partisipasi Masyarakat Lokal Di Negeri Saleman Kabupaten Maluku Tengah. Tata Kota dan Daerah, 13(1).

Roscoe, J. T. (1975). Fundamental Research Statistics for the Behavioral Sciences. Rinehart and Winston.

Singarimbun, M., & Effendi, S. (1995). Metode Penelitian Survei. PT Pustaka LP3ES Indonesia.

Sitanggang, D. A. (2020). Pengaruh Citra Destinasi, Nilai Pelanggan Terhadap Kepua-san Wisatawan Dan Niat Berperilaku Wisatawan. Jurnal Administrasi Bisnis.

Stylidis, D., Shani, A., & Belhassen, Y. (2017). Testing an integrated destination image model across residents and tourists. Tourism Management, 58.

Sudarsono, H. (2020). Manajemen Pemasaran. Pustaka Abadi.

Sudjana. (2000). Metoda Statistika. Tarsito.

Sugiyono. (2022). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.

Supomo. (2018). Pengantar Manajemen. Yrama Media.

Tjiptono, F. (2017). Strategi Pemasaran Prinsip dan Penerapan. Andi.

Umar, A. (2018). Pengaruh Motivasi Kerja dan Kompetensi terhadap Kinerja Pegawai melalui Disiplin Kerja. Jurnal Mirai Management.

Wang, Z. (2023). Destination image: A review from 2012 to 2023. Cogent Social Sci-ences, 9.

Wibowo, S. F., & Sazali, A. (2016). The Influence of Destination Image and Tourist Satisfaction Toward Revisit Intention of Setu Babakan Betawi Cultural Village. Jurnal Riset Manajemen Sains Indonesia, 7(1).

Wijoyo, T. A. (2020). Analisis Lingkungan Internal Dan Eksternal Pariwisata Dalam Meningkatkan Ekonomi Masyarakat Lokal Di Kabupaten Demak Jawa Tengah. Jurnal Manajemen STIE Muhammadiyah Palopo, 6(1).