Enhancing Consumer Experience at Modern Coffee Shops through Analysis of Customer Acquisition Cost, Lifetime Value, and Implementation of Blockchain  Technology: A Case Study in Medan City

Edi Winata; Ade Rahma Ayu; Iswandi Idris

doi:10.58905/jse.v5i2.406

Authors

Edi Winata Sekolah Tinggi Ilmu Manajemen Sukma, Medan, Indonesia
Ade Rahma Ayu Sekolah Tinggi Ilmu Manajemen Sukma, Medan, Indonesia
Iswandi Idris Politeknik LP3I, Medan, Indonesia

DOI:

https://doi.org/10.58905/jse.v5i2.406

Keywords:

Customer Acquisition Cost, Lifetime Value, Blockchain Technology, Consumer Experience, Coffee Shops

Abstract

This study explores the influence of Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Blockchain Technology on consumer experience in modern coffee shops in Medan. The research combines quantitative and qualitative approaches, using surveys, interviews, and regression analysis to identify key relationships. The findings indicate a significant positive relationship between CAC, LTV, and consumer satisfaction, showing that optimized acquisition costs and higher customer lifetime value enhance consumer experience. Furthermore, the implementation of Blockchain Technology in these coffee shops has led to increased transparency and trust, further elevating the consumer experience. Coffee shops that adopted blockchain technology showed higher customer loyalty and operational efficiency. These results provide actionable insights for coffee shop owners and stakeholders to improve their marketing strategies and remain competitive in a dynamic market

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